To tug means "to pull at with force or effort" and as a nautical term means "to taw a vessel with a tugboat", which is a small, powerful boat, specifically used for towing or pushing ships.
So we want to celebrate the power of little and unique things that can trigger big changes.
We tug the vintage approach to strengthen these concepts:
HIGH QUALITY MANUFACTURING
We tug vintage into the trends, because second hand clothing is not new but can be still be very much unique.
We consider Tug as a hub of experts when it comes to design, research and sustainability. Diverse know-hows, with their strong professional pedigree, join in Tug, making it a strong reality for today's ever-changing priorities.
Our 4 key concepts are in fact translated by Tug not only as an e-commerce platform, but are developed also in other directions: Tug offers bespoke services for ad-hoc research, wholesale, private sales/pop ups and consulting.
We are always open to jump on new projects and are happy to hear from you if you have something to propose, but please make sure whatever this is, it can fit with our philosophy.